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#shaping, #softening, #filler โ rhode, PATRICK TA, HUDA BEAUTY leading.
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What's New This Week?
- Beta-Glucan Is Moving Past Humectant Into 2026's Barrier-Repair Hero ๐งฌ
- Who's Winning the Ozempic Hair Boom in Korea and Japan? ๐งด
- Are Injection-Free "Filler" Lips the New Sephora US Lip Need? ๐
- The AI Agent Era Has Begun. Is Your Beauty Brand Ready? ๐ค
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Beta-Glucan Is Moving Past Humectant Into 2026's Barrier-Repair Hero ๐งฌ
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As the conversation shifts from glass skin to skin barrier, beta-glucan โ sourced from mushrooms, yeast, and oats โ is rising again. Cosmetics Business named it a 2026 barrier-repair hero ingredient, and "beta-glucan skincare" searches are up 181% YoY.
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Try running this prompt in trendier AI (already included in your Trendier Library subscription):
"Show me a table of how monthly product counts for beta-glucan as a hero ingredient have changed on Olive Young โ one-time spike or steady upward growth?"
The question is no longer whether beta-glucan is trending โ but which actives it pairs with as it becomes a barrier-repair staple.
โต Next Collection: EP.2 โ Body Contouring & Collagen Banking Triggered by GLP-1
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Who's Winning the Ozempic Hair Boom in Korea and Japan? ๐งด
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Scalp care just moved from the hair aisle to the skincare shelf โ and Korea got there first. From Dec 2025 to May 2026, #ampoule surged +3,000%, #exosome +2,100%, and #niacinamide +900%.
Our free report breaks down the three ingredients defining the race, why one brand went viral in both markets with a single launch, and the new purchase triggers replacing generic care claims โ available now on our Instagram.
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Are Injection-Free "Filler" Lips the New Sephora US Lip Need? ๐
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"Filler without the injections" is becoming a real Sephora US lip need: #filler reviews rose +280% alongside #shaping (+1,119%) and #softening (+957%), as shoppers chase fuller, defined, softer lips from products, not procedures.
The question is no longer whether lips are trending โ but which treatment-style claims brands can own on the shelf.
Explore the full Sephora US #Lip Makeup Review Keyword Analysis inside the Trendier Library.
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Global Lip Makeup Market Signals ๐ก
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The AI Agent Era Has Begun. Is Your Beauty Brand Ready? ๐ค
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The next customer journey may begin with an AI agentโnot a search result. In this episode of Trendier Signal Podcast, we unpack what Amazon AI Day and Google I/O 2026 reveal about the future of beauty discovery, and the three questions every brand should be asking today.
If AI becomes the first decision-maker, how do you make sure your brand is the one it recommends?
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