[CosMorning] Trendier Shares How Top Performers Can Overcome AI Adoption Barriers

This article is originally posted by 정연심 기자 (Jeong Yeon-sim) on CosMorning's June 20, 2025 Article. To read the full feature, please visit the link below:

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“Reading trends does not guarantee 100% success. However, failing to read trends guarantees 100% failure.”

This is a famous quote by management guru Peter Drucker. What if we replace the word "Trend" with "AI"? The wave called AI has already surged right up to our chins. This wave will approach with a different shape and intensity every time.

In this "Great AI Era," we must ride the wave of AI. The power to analyze the rapidly changing beauty market in seconds, predict outcomes based on numerical data, and propose global strategies—it all depends on AI. This is why we must keep AI close, treating it like "my perfect personal assistant."

The ‘Trendier AI Bootcamp’ Presents the Concept of the ‘AI Factory’

MeasureCommerce has launched the "Trendier AI" program, specialized for the beauty market. This model combines the Trendier Beauty Report with generative AI, designed to help beauty companies establish automated business systems through AI.

Trendier AI was unveiled on May 28 at the Seoul Textile Center. The "Trendier AI Bootcamp" was attended by approximately 300 executives and staff from major domestic beauty companies—such as Amorepacific, LG Household & Health Care, Cosmax, and Kolmar Korea—demonstrating the industry's high interest in AI.

“Every industry and every company will have two factories in the future: a factory that makes products, and a factory that builds and produces AI. If you do not transform into an AI-centric organization within the next 12 months, it is highly likely you will be replaced by competitors armed with AI within 36 months.”

The audience tensed at the words of Kei Chun, CEO of MeasureCommerce. He explained that global big tech companies are already combining AI across product development, marketing, and distribution to transition into an "AI Factory" system.

Following this, Lucie Shin (Data Analyst) and Songyeon Sim (Product Strategy Manager) from MeasureCommerce conducted a practical AI training session. We met with these two AI strategists to hear about the direction and vision of Trendier AI.

AI: Essential Knowledge from Indie Brands to Large Corporations

The attendance of representatives and executives from beauty companies was particularly notable at the Trendier AI Bootcamp. There were also many requests for them to visit companies to train employees directly. From beauty company CEOs to interns, everyone is feeling the necessity of AI.

The key feature of AI is that it aids in data-driven decision-making. It avoids vague and abstract reasoning and can prevent conflicts of interest between departments. It is not just for data or marketing teams; the entire organization must internalize AI in their work to save time and costs while increasing efficiency.

For smaller companies, individual capability is directly linked to corporate competitiveness. AI is the most powerful tool in human history, capable of boosting productivity by 100 times. It allows for the identification of business opportunities more than 10 times faster.

The adoption of AI is particularly essential in the beauty industry. Global beauty trends are changing rapidly, and the speed of consumer feedback has accelerated. Products are becoming segmented, with dozens of variations splitting off within a specific beauty keyword. Accurate insight to read the market and rapid execution—AI accomplishes this.

Let's take a brand company as an example. Using AI, you can go beyond basic research like "Analyze this brand" to perform comparative numerical analysis, such as "What is my product doing well in this category?" or "Is my selling point getting a reaction in this category?" The difference between companies that know this and those that don't is significant from the starting line.

Launching Customized AI Training for Beauty Companies

The Trendier AI Bootcamp introduces AI application methods specifically for beauty companies. Recruitment for the 2nd batch of bootcamp participants is open until June 30. This is essentially "On-Site AI Practical Training."

Trendier AI experts visit companies to explain how to utilize GPT alongside retail data from 13 countries. They plan to teach practical skills focused on △ Market Analysis △ Product Planning △ Marketing △ Export Strategy. The curriculum ranges from marketing automation practices—such as defining product selling points and creating thumbnails/detail pages—to data-driven buyer pitching.

They also pass on essential tips for using AI. Everything is shared, including how to converse efficiently with AI, how to obtain numerical-based data, and step-by-step prompt engineering to get accurate values.

The Shortcut to AI-Based Business Automation: ‘Trendier AI’

Trendier is an AI-based beauty trend analysis platform. It analyzes over 1 billion pieces of global distribution market data annually to provide trend information. Trendier's AI data is processed into reports and templates, which are made available through the ‘Trendier Library’ and ‘Trendier Dashboard’ menus.

Combining Trendier’s data/reports with generative AI opens the way to reading global beauty market information quickly and accurately.

In the GPT era, the most important thing is the quality of data. Data quality guarantees the accuracy of the results. This is why Trendier’s AI data is necessary.

• "What will sell well next year?"
• "What is the appropriate capacity (ml) for an Olive Young Sale product?"
• "Which global distribution channels are good?"
• "What are the rising products and keywords by country?"

Trendier AI helps find numerical-based answers to these questions using market data and prompts. It provides direction so that brand, manufacturing, and distribution companies can view the global beauty market concretely and clearly.

How AI Becomes a Weapon for Beauty Companies

The scope of Trendier’s analysis is "The World." Trendier automatically collects and analyzes over 1 billion pieces of product "Supply Data" and consumer "Demand Data" daily from 25 large distribution markets worldwide.

The analysis includes various factors that influence purchasing decisions, such as product ingredients and efficacy, as well as price, sales rankings, and review keywords.

Trendier’s data reports are viewed over 1.8 million times across 112 countries worldwide. They are widely used in various practical sectors such as R&D, product planning, marketing, and overseas sales. Why do so many practitioners use them? Because they can cross-check product selling points and consumer reactions in real-time. The function of analyzing vast amounts of product reviews is also cited as a strength.

You must expand your thinking to see the massive market. Opportunities open up when you interpret AI data and detect changes. The common goal of K-Beauty brands is global expansion. "Who accepts and masters AI technology first and fastest" will determine success or failure in the global market. Beauty companies recording high growth in the global market have already internalized Trendier’s AI data into their operations.

Trendier is growing as a partner that increases the productivity of beauty practitioners. They are in the stage of continuously developing various templates based on AI beauty data. By systematically introducing functions that dramatically improve work efficiency and convenience for industry practitioners, they are strengthening global competitiveness.

[ AI Utilization Tips Handpicked by Trendier ]

1. Clarify the problem definition (the question).
2. Clean and structure your data.
3. Design a flow regarding what to ask and in what order.
4. Break down the questions specifically. Ask in stages.
5. You must demand ‘numerical-based analysis results.’ (e.g., “I don’t just want simple text generation; I need numerical-based analysis and comments.”)