Singapore's lip makeup sales grew 55% while product count rose just 12%. Across Shopee's three largest SEA markets, consumers are buying more from fewer products. The keyword data from Indonesia, Malaysia, and Singapore reveals each market wants something different from its lip color. Between December 2025
Sephora's eyelash makeup category lost products but gained 31% more reviews in six months. Consumers are consolidating around fewer, better mascaras, and the keywords entering the Top 100 reveal exactly what "better" means to them now: easy removal and sustainability. Between November 2025 and April 2026,
Korean Newsletter
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Korea's Ozempic Hair category added 13 new brands in six months. Japan's lost nearly half its products over the same period. The two largest Asian beauty markets are diverging on hair loss, and the keyword data explains exactly why. Between December 2025 and May 2026, Olive
Lip stains are taking over the toasty lip category on Amazon UK — and they're the only subcategory gaining share. According to trendier AI's category overview and keyword analysis of #Toasty Lip Makeup on Amazon UK between March and August 2025, Lip Stains/Tints added ▲13 products
Products in Sephora's non-comedogenic base category grew 41% in six months while reviews fell 35%. Brands are flooding a segment consumers haven't fully adopted yet. The race now is to own the keywords that actually convert. Non-comedogenic sunscreen and base spans eight subcategories on
Global Newsletter
See how data + AI uncover demand shifts and emerging category patterns ✨ View in browser What's New This Week? * Is Prestige Skincare Now Won Onl
Three new brands broke into Olive Young's Top 10 facial mist rankings in a single period — and none of them sell a traditional spray mist. According to trendier AI's brand ranking and keyword analysis of #Facial Mist on Olive Young Korea between May and October 2025,
Japanese men buy skincare based on what's in it. German men buy based on how it smells. According to trendier AI's keyword analysis of the Top 50 #Men's Care products on Qoo10 Japan and Douglas Germany between June and November 2025, Japan's
Korean consumers are replacing foundation with sunscreen — but the market is flooding faster than demand can absorb. According to trendier AI's analysis of the #Foundation-Free Base category on Olive Young Korea between November 2025 and April 2026, products surged ▲40.71% (113 to 159) while reviews dropped
Global Newsletter
See how data + AI uncover demand shifts and emerging category patterns ✨ View in browser What's New This Week? * Is "Skin That Reflects" Replacin
K-beauty brands say "DNA repair," "cell regeneration," and "clinical-grade ingredients." US consumers say "soft," "smooth," "absorbs fast," and "works." That language gap is the difference between copy and connection. According to trendier AI'