[AIPost] Trendier AI Unveils K-Beauty’s “Data + AI” Innovation Formula in Las Vegas

This article is originally posted by 유형동 수석기자 (Yoo Hyeong-dong) on AIPost's July 16, 2025 Article. To read the full feature, please visit the link below.

트렌디어 AI, K-뷰티의 ‘Data + AI’ 혁신 공식 라스베이거스서 공개

메저키머스가 운영하는 AI 데이터 솔루션 기업 트렌디어(Trendier AI)는 K뷰티 시장에서 검증된 ‘Data + AI’ 자동화 방법론을 7월 15일 북미 최대 뷰티 박람회인 ‘코스모프로프 라스베이거스 2025(Cosmoprof Las Vegas 2025)’에서 부트캠프 형태로 공

AI포스트(AIPOST)유형동 수석기자

Trendier AI, an AI data solutions company operated by MeasureCommerce, announced that it unveiled its proven “Data + AI” automation methodology for the K-beauty market in a bootcamp format on July 15 at Cosmoprof Las Vegas 2025, North America’s largest beauty trade show.

At the core of the methodology is the transformation of data from more than 30 global marketplaces into structured formats that can be effectively utilized by AI, and its integration into real-world business workflows. Beyond analyzing demand and supply signals across major global retail channels—including Amazon, Sephora, and Olive Young—the approach automates related tasks, enabling brands to move away from intuition-based decisions toward data-driven execution.

The effectiveness of this approach was recently demonstrated at a bootcamp held in Seoul, which brought together working-level decision-makers from more than 100 leading K-beauty companies, including Amorepacific, LG Household & Health Care, Cosmax, Kolmar Korea, COSRX, and Anua.

Hugel, one of the participating companies, reported that the methodology reduced the time required for market research and marketing planning to one-tenth of previous levels. The company noted that leveraging data and AI allowed teams to move beyond internal assumptions and refine product and marketing strategies from the perspective of global consumers.

Memebox also shared its surprise at seeing analyses that previously took weeks of manual work completed in just minutes. The company added that the platform goes beyond basic analysis by proposing actionable strategies and deliverables tailored to each department, effectively closing the gap between data insights and real-world execution—significantly improving overall operational efficiency.

Building on its successful adoption in the Korean market, Trendier AI plans to accelerate its global expansion by hosting a series of bootcamps across six key cities in the United States and Asia, including Las Vegas, Hong Kong, Bangkok, New York, and Miami.