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What's New This Week?
- US Textured Hair Care Is Shifting From Styling Toward Repair and Scalp Health ๐ฏ
- A New Front Door Into Japan: BEYOND BEAUTY TOKYO Debuts This Fall ๐
- Korea's Body Firming Top 30 Is Filling Up With New Entrants ๐ฐ๐ท
- Supplements Are Selling Brightness, Not Just Wellness ๐
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US Textured Hair Care Is Shifting From Styling Toward Repair and Scalp Health ๐ฏ
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Textured hair care in the US is expanding beyond styling into repair and scalp health.
Keratin masks, detangling tonics, and menthol conditioners all saw strong review growth (Jan to Jun 2026), pointing to increasingly targeted consumer routines.
Read the full Sephora US #Textured Hair Care Review Keyword Analysis, available free in the Trendier Library.
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Browse More Free Reports ๐ก
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A New Front Door Into Japan: BEYOND BEAUTY TOKYO Debuts This Fall ๐
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Japan just got its first B2B beauty trade show built for brands eyeing the market. BEYOND BEAUTY TOKYO opens this autumn, organised by Informa Markets and powered by Cosmoprof Asia Hong Kong.
For K-beauty brands, it's a rare chance to meet Japanese drugstores, department stores, and buyers face to face, all in one place. If local retail is on your roadmap, this is the room to be in.
THE ESSENTIALS
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September 30 (Wed) to October 2 (Fri), 2026
๐ Tokyo Big Sight, West Hall
๐๏ธ Inquire before July 31 with promo code TRENDIER AI for a special exhibitor discount
๐ฉ haley.park@informa.com
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Korea's Body Firming Top 30 Is Filling Up With New Entrants ๐ฐ๐ท
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The real story in Korea's body firming ranking sits below the Top 10. Across ranks 11 to 30 (Mar to May 2026), Nutseline, OFFON, and iBodle are the standout risers, and nine of those twenty slots are brand-new entries.
How the global and local camps are splitting the category, and who has the momentum, is the competitive read inside the full Trendier Library.
Explore the full Olive Young Top 30 #Body Firming Review Ranking inside the Trendier Library.
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Global Body Firming Market Signals ๐ก
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Supplements Are Selling Brightness, Not Just Wellness ๐
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Japan's wellness supplement market cooled over the last six months, with review growth down 35%. Yet ELLISS climbed 313 ranks on @cosme, with ORTHO close behind.
Both brands win on the same promise: brightening from within. More importantly, shoppers are increasingly treating liposomal and high-absorption delivery as credibility signals, making format as important as the ingredient itself.
We regularly share market signals like these on our Instagram. Follow us for more insights into emerging consumer behaviors, winning products, and competitive shifts across global beauty markets.
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