|
What's New This Week?
- Gentle Is the New Powerful: Wild Centella Rides a Global Serum Surge ๐ฟ
- Are US Men Quietly Adopting Makeup in Their Skincare Routines? ๐ง๐ปโโ๏ธ
- BEYOND BEAUTY TOKYO Opens Its First Edition This September ๐
- Too Faced Climbed to #1 in Douglas DE's Summer Glow Ranking ๐ฉ๐ช
|
|
|
|
Sponsored Content | Brand Insights from TREEANNSEA Gentle Is the New Powerful: Wild Centella Rides a Global Serum Surge ๐ฟ
|
|
|
|
|
Amazon US serum/ampoule reviews rose 114.88% from March to May 2026. "Gentle" and "Sensitive" now rank among the Top 10 claims, alongside "irritated skin" and "lightweight," reflecting a shift toward skin comfort as a performance benchmark.
|
|
|
|
|
By June 2026, #Centella Asiatica reached 71 products on Qoo10 Japan and 64 products on Ulta US, while Cica ranked among Qoo10's Top 6 serum ingredients (138 products). Barrier care demand is also rising, with #Hydrating leading Sephora US benefit keywords (โฒ362) and #Skin Barrier the fastest-growing (+17.59%).
|
|
|
|
|
TREEANNSEA Madagascar Wild Centella Ampoule contains 50,000 ppm wild-harvested Centella from Madagascar. Its lightweight, fast-absorbing formula is dermatologically tested for sensitive skin and designed for daily use.
TREEANNSEA applies a Full Process Control system, overseeing each stage from raw material harvesting and extraction to finished product manufacturing, supporting ingredient traceability and consistent quality.
|
|
|
|
Are US Men Quietly Adopting Makeup in Their Skincare Routines? ๐ง๐ปโโ๏ธ
|
|
|
|
|
|
|
Makeup is slipping into men's skincare, and the reviews give it away. On Ulta US, #makeup rose +235%, led by tinted moisturizers like Apostle's, which shoppers like precisely because it "doesn't look like makeup" and just evens out skin. With #texture up +232% next to it, the routine is stretching well past a basic cleanse.
How far that tint-and-texture move really goes, and which brands turn it into repeat buyers, is exactly what the full Trendier Library breakdown answers.
Explore the full US #Men's Skincare Review Keyword Analysis inside the Trendier Library.
|
|
|
|
|
|
|
|
Men's Skincare Market Signals ๐ก
|
|
|
|
BEYOND BEAUTY TOKYO Opens Its First Edition This September ๐
|
|
|
|
|
|
|
Thinking about bringing your brand into Japan? Japan's new B2B beauty trade show, BEYOND BEAUTY TOKYO, is finally opening its first edition, and it's built for exactly that.
If you're a K-beauty brand that wants to sit down with Japanese drugstores, department stores, and buyers face to face, this is the room to be in.
EVENT DETAILS:
๐
Dates: September 30 (Wed) to October 2 (Fri), 2026
๐ Venue: Tokyo Big Sight, West Hall
๐ข Organised by Informa Markets ยท Powered by Cosmoprof Asia Hong Kong
EXHIBITOR PERK (through July 31):
Considering a booth? Mention promo code TRENDIER AI when you inquire and you'll receive a special exhibitor discount.
๐ฉ Inquiries: Haley.park@informa.com
๐๏ธ Promo code: TRENDIER AI
|
|
|
|
|
|
|
|
Too Faced Climbed to #1 in Douglas DE's Summer Glow Ranking ๐ฉ๐ช
|
|
|
|
|
|
|
Too Faced now leads Douglas DE's summer glow ranking, climbing two spots to #1 with 586 reviews in the period across a deep 61-product range (Dec 2025 to May 2026). Charlotte Tilbury and Clinique round out the top three, though Clinique is the real story, up 33 places.
Which products are actually pulling those reviews, and whether Too Faced can hold the lead, is the read waiting in the full Trendier Library report.
Explore the full Douglas DE Top 10 #Summer Glow Makeup Brand Rank inside the Trendier Library.
|
|
|
|
|
|
|
|
Global Summer Glow Market Signals ๐ก
|
|
|
|
Japan Loves K-Beauty, But Not Every Brand Wins ๐ฏ๐ต
|
|
|
|
|
|
|
Japan is one of the most open markets for K-beauty, yet many brands still struggle to break in.
In this episode, Haruki from Informa Markets Japan shares why, and how BEYOND BEAUTY TOKYO is designed to connect brands with Japanese buyers through its distributor network and complimentary business matching.
The conversation also features Naoki of Pharma Care Global, who discusses an AI-powered multilingual healthcare platform built by pharmacists.
|
|
|
|
|
|
|
|
Get AI-powered beauty insights
in your inbox weekly.
Stay in the Trend Loop โ browse through all archive of our newsletter!
Get 1+ Billion data analyzed trends delivered
to your mailbox every week.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Delaware โข Seoul โข Shanghai โข Jakarta
|
|
|
|
|
contact@trendier.ai
|
|
|
Unsubscribe
|
|
|
|
|
