Global Newsletter
75% of Korea's "Ozempic Hair" Category Is Now Scalp Ampoules 🇰🇷
Healing Bird, VT, and Refilled all jumped double-digit ranks in 6 months 📈 View in browser Trendier Chat Trendier Library Tre
Global Newsletter
Healing Bird, VT, and Refilled all jumped double-digit ranks in 6 months 📈 View in browser Trendier Chat Trendier Library Tre
Amazon US oral care reviews fell 39% between September 2025 and January 2026, yet three review keywords surged: #Aloe rose 425%, #Eco Friendly climbed 142.8%, and #Alcohol Free gained 112.5%. The category is contracting overall while natural and gentle formulas capture a growing share of consumer attention. trendier
PDRN reviews on Olive Young grew 103% while exosome reviews surged 229% in six months. Korea's clinic-grade skincare movement is no longer confined to dermatology offices. The ingredients that once required a prescription or a clinic visit are now on retail shelves, and consumers are buying faster
Global Newsletter
Three brands just jumped double-digit ranks — ILIA +11, Laura Mercier +17, IT Cosmetics +13. View in browser Trendier Chat Trendi
Singapore's lip makeup sales grew 55% while product count rose just 12%. Across Shopee's three largest SEA markets, consumers are buying more from fewer products. The keyword data from Indonesia, Malaysia, and Singapore reveals each market wants something different from its lip color. Between December 2025
Sephora's eyelash makeup category lost products but gained 31% more reviews in six months. Consumers are consolidating around fewer, better mascaras, and the keywords entering the Top 100 reveal exactly what "better" means to them now: easy removal and sustainability. Between November 2025 and April 2026,
Korean Newsletter
포화된 미국 립케어 시장 속 기회 찾기 · 국내 파데프리 라이징 성분 · 미국 여름 바디케어 속 주요 변화 View in browser 트렌디어 챗 트렌디어 라이브러리 트렌디어 대시보드
Korea's Ozempic Hair category added 13 new brands in six months. Japan's lost nearly half its products over the same period. The two largest Asian beauty markets are diverging on hair loss, and the keyword data explains exactly why. Between December 2025 and May 2026, Olive
Lip stains are taking over the toasty lip category on Amazon UK — and they're the only subcategory gaining share. According to trendier AI's category overview and keyword analysis of #Toasty Lip Makeup on Amazon UK between March and August 2025, Lip Stains/Tints added ▲13 products
Products in Sephora's non-comedogenic base category grew 41% in six months while reviews fell 35%. Brands are flooding a segment consumers haven't fully adopted yet. The race now is to own the keywords that actually convert. Non-comedogenic sunscreen and base spans eight subcategories on
Global Newsletter
See how data + AI uncover demand shifts and emerging category patterns ✨ View in browser What's New This Week? * Is Prestige Skincare Now Won Onl
Three new brands broke into Olive Young's Top 10 facial mist rankings in a single period — and none of them sell a traditional spray mist. According to trendier AI's brand ranking and keyword analysis of #Facial Mist on Olive Young Korea between May and October 2025,